São Paulo is home to 20 million fiercely proud paulistanos (as residents are known), all of whom will happily tell you at length to you how they’d never live elsewhere. Spend time with them and the reasons will soon unfold. Maybe they will introduce you to the city’s innumerable art-house cinemas ,experimental theaters, museums, fashion shows, luxury spa’s and art galleries. If they’re gourmands, they’ll focus on the smart bistros and gourmet restaurants that make the city a world-renowned foodie haven. If they’re scenesters, follow them on a raucous tour of underground bars and the 24/7 clubbing scene. Whatever pleasures you might covet, Sampa (the city’s affectionate nickname) probably has them in spades. São Paulo is also characterized by its trademark wide avenues and uniquely designed skyscrapers, luxury hotels, lush parks and boutique shopping which showcase its modern appearance. The importance of Sao Paulo for Brazil’s economy is undeniable as it is a financial hub and the center of growth pushing restlessly the rest of the country forward.